Post by giles on Jun 8, 2015 7:06:08 GMT -6
Iron Heart Retail Price Reductions
Over the past few months the Japanese yen has weakened against the US dollar and the UK pound, which means it costs us less to purchase stock of extant and new Iron Heart items. After consultation with our retailers we feel confident this situation will remain for some time and we decided we should pass these savings on to you and the customers who buy from retail outlets around the world.
We will be updating prices on our website throughout the day and it's a big job, so if you want to take advantage of the new prices, we suggest you hold off ordering until 18:00 British Summer Time today. Or just keep an eye out and order when you see the price has been updated.
We took this opportunity to rationalize pricing for the entire Iron Heart range and the RRP (recommended retail price) for most items has reduced, on average by around 10%. This has involved a lot of work – especially for the retailers – but we anticipate the new pricing will remain in place for some time to come. Of course if/when the Japanese yen strengthens again we will have to do another review and we may have to increase prices.
There is no ideal time to change pricing, and we hope that those of you who have made recent purchases love what you bought and don’t feel frustrated that prices have been lowered. The easy option for us would be to change nothing and take all the benefit of the lower costs, but – as well as recognizing we would become less competitive against other brands – whilst we need to make acceptable margins to run a healthy business, our ethos is to supply Iron Heart at a fair price and with the cost base lowering we recognized you deserved a better deal.
Thanks for your time. The Stubborn Crew
Over the past few months the Japanese yen has weakened against the US dollar and the UK pound, which means it costs us less to purchase stock of extant and new Iron Heart items. After consultation with our retailers we feel confident this situation will remain for some time and we decided we should pass these savings on to you and the customers who buy from retail outlets around the world.
We will be updating prices on our website throughout the day and it's a big job, so if you want to take advantage of the new prices, we suggest you hold off ordering until 18:00 British Summer Time today. Or just keep an eye out and order when you see the price has been updated.
We took this opportunity to rationalize pricing for the entire Iron Heart range and the RRP (recommended retail price) for most items has reduced, on average by around 10%. This has involved a lot of work – especially for the retailers – but we anticipate the new pricing will remain in place for some time to come. Of course if/when the Japanese yen strengthens again we will have to do another review and we may have to increase prices.
There is no ideal time to change pricing, and we hope that those of you who have made recent purchases love what you bought and don’t feel frustrated that prices have been lowered. The easy option for us would be to change nothing and take all the benefit of the lower costs, but – as well as recognizing we would become less competitive against other brands – whilst we need to make acceptable margins to run a healthy business, our ethos is to supply Iron Heart at a fair price and with the cost base lowering we recognized you deserved a better deal.
Thanks for your time. The Stubborn Crew
