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Post by devastitis on Mar 23, 2016 14:17:28 GMT -6
There can't seriously be this much of a lack of understanding marketing as you guys are indicating here. I know you'd rather have a stoic-to-angry bartender standing in an alley, but Taylor stitch isn't targeting the alley crowd, and just like with the coffee roasting stuff last year, they're just telling a story rather than just giving you a front, back, and side shot. Given the alternative of, say, Gustin, at least you can get a feel for the look of the garment, and an indication of the fabric in a real-ish situation. It doesn't mean the shirt is designed exclusively for horseshoe wine parties. they aren't targeting an alley market crowd, but they're not targeting the San Fran top 10% either. It's a Utility Shirt. Do something, anything really besides what they decided to do. Next thing we'll see is them in work shirts curling on yachts. |
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Post by exophobe on Mar 23, 2016 15:37:32 GMT -6
There can't seriously be this much of a lack of understanding marketing as you guys are indicating here. I know you'd rather have a stoic-to-angry bartender standing in an alley, but Taylor stitch isn't targeting the alley crowd, and just like with the coffee roasting stuff last year, they're just telling a story rather than just giving you a front, back, and side shot. Given the alternative of, say, Gustin, at least you can get a feel for the look of the garment, and an indication of the fabric in a real-ish situation. It doesn't mean the shirt is designed exclusively for horseshoe wine parties. they aren't targeting an alley market crowd, but they're not targeting the San Fran top 10% either. It's a Utility Shirt. Do something, anything really besides what they decided to do. Next thing we'll see is them in work shirts curling on yachts. But surely you see the parallels between this and bitching that Gustin has a picture of a $120 bottle of whiskey on their Instagram. They have someone coming up with things that can be done to provide action shots of people in their clothing. I don't think there's anything inherently douchey in a picture of a model wearing clothes and doing what they're doing. Sure it'd be more "of the people" if they were drinking beer, but the beer 'n' horseshoes market isn't exactly full of people spending $145 on a shirt. I don't know that there is a "wine 'n' horseshoes" market, but I also have no trouble realizing that in pictures of this sort, it doesn't matter what they're doing in the picture, cause I'm not there to purchase an entertainment package, I'm looking at the clothes. They could just post a from back and side pic and people would be fine, but they provide something more interesting than that, like they have for the past couple years. At least they're not trying to convince you that a snag-ready jacquard is good for woodworking. Or bartending.  |
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Post by exophobe on Mar 23, 2016 15:39:00 GMT -6
Or that a cowboy is going to wear a $200 12oz flannel western shirt while taking care of horses.
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Post by stinky on Mar 23, 2016 15:53:07 GMT -6
I reserve the right to make fun of things. It's what I do.
My current hit list is chilled blush horseshoe parties, angry bartenders in alleys, pictures taken in the shade when there is perfectly good sunlight 3 feet away, anybody running for president, anybody who was previously running from president but is no longer running, man buns, people who think they are profound because they copy and paste a profound quote, anybody in front of me at starbucks who orders something other than drip coffee, unicorn deniers, and those motherf!@kers who blew shit up in brussels.
As for me, I'm a brain in a vat and all of this exists for me to mock.
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Post by stinky on Mar 23, 2016 15:57:41 GMT -6
But surely you see the parallels between this and bitching that Gustin has a picture of a $120 bottle of whiskey on their Instagram. I agree with a lot of what you say, but this misses the mark for me. People weren't upset because they posted expensive booze on their IG, they were pissed because crappy, no QC product was being sent out and yet there was a perception that these guys were high-fiving, drinking good booze, and otherwise celebrating while their company was in the midst of a meltdown. Bitching about the booze was legit. |
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Post by bentin on Mar 23, 2016 16:00:16 GMT -6
No whiskey is worth $120. Whisky, sure.
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Post by stinky on Mar 23, 2016 16:06:07 GMT -6
No whiskey is worth $120. Whisky, sure. Pappy VW. |
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Post by bentin on Mar 23, 2016 16:08:46 GMT -6
No whiskey is worth $120. Whisky, sure. Pappy VW. Never had it, but read Wired's story about how tons of it was stolen. Still prefer peated versions. |
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Post by exophobe on Mar 23, 2016 16:15:25 GMT -6
But surely you see the parallels between this and bitching that Gustin has a picture of a $120 bottle of whiskey on their Instagram. I agree with a lot of what you say, but this misses the mark for me. People weren't upset because they posted expensive booze on their IG, they were pissed because crappy, no QC product was being sent out and yet there was a perception that these guys were high-fiving, drinking good booze, and otherwise celebrating while their company was in the midst of a meltdown. Bitching about the booze was legit. With a certain crowd, yes, but the majority of their customers don't see the alignment issues. The only one people at large care about consistently is the delivery timeline. i believe this occurred back when they had their "sew shops have gone on holiday" mis-step. Everything was late and blah blah. Point is, with Gustin, the problems were out of their hands, and whatever distillery or brewery they had filled an order for sent it to them. It was bad timing for the Instagram share, but most of the commentary was around "how can they spend money on blah when I'm waiting on my shirt" or whatever. There were some valid complaints, but none of that has been dealt with 18 months later. thats all besides the point. Marketing is about selling people the idea of a thing, and both the Gustin whiskey thing and the Taylor stitch imagery is about selling the brand idea, instagram's entire existence, from a commercial perspective, is to support this idea. It's marketing, just like an ad for a truck is going to show it hauling bricks, lumber, and a caravan while driving fast through mud. If I want a truck, I don't need to see all that, but it helps them sell more trucks, and I'm not concerned. Maybe you don't prefer the marketing images, but they got you talking, so they've served their point. Now more people are going to see the shirt because you've done your part to amplify the marketing. |
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Post by stinky on Mar 23, 2016 16:15:39 GMT -6
Never had it, but read Wired's story about how tons of it was stolen. Still prefer peated versions. I'm a huge fan of the peat bomb myself (your basic, cask strength 10yo laphroaig is my fave), but if you get a chance to try some pappy, do it. Even the 15 is special. It tastes nothing like Bourbon. |
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Post by exophobe on Mar 23, 2016 16:20:30 GMT -6
I reserve the right to make fun of things. It's what I do. My current hit list is chilled blush horseshoe parties, angry bartenders in alleys, pictures taken in the shade when there is perfectly good sunlight 3 feet away, anybody running for president, anybody who was previously running from president but is no longer running, man buns, people who think they are profound because they copy and paste a profound quote, anybody in front of me at starbucks who orders something other than drip coffee, unicorn deniers, and those motherf!@kers who blew shit up in brussels. As for me, I'm a brain in a vat and all of this exists for me to mock. I'm all for that, and you're certainly entitled to your opinion, but if you like the thing in the horseshoe blush party you're gonna buy it regardless of the marketing images. If you don't like it, I guess you'll make fun of the marketing. I guess it's just the implication that there's something inherently douchey about those images, yet there isn't a negative thing said about the implication that people would actually use a $120-$200 workshirt to rebuild an engine. They think that makes it look cool, therefore it isn't douchey, but you put a wine glass in a dudes hand (in what's clearly a party setting) and the world goes crazy cause he's at a party in a fancy workshirt, even though that's a more likely scenario. |
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Post by exophobe on Mar 23, 2016 16:23:21 GMT -6
And in actuality, I'm just upset that I didn't get to the liquor store to buy a six pack before the blizzard that hit today.
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Post by Deleted on Mar 23, 2016 16:44:13 GMT -6
...but if you like the thing in the horseshoe blush party you're gonna buy it regardless of the marketing images. If you don't like it, I guess you'll make fun of the marketing. Not mutually exclusive...I'm quite likely to do both. |
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Post by jray on Mar 23, 2016 17:19:40 GMT -6
Dalwhinnie 15 year is worth the price - $100 cdn
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Post by bentin on Mar 23, 2016 17:41:14 GMT -6
Dalwhinnie 15 year is worth the price - $100 cdn Yes, but a whisky, not a whiskey. |
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Post by exophobe on Mar 23, 2016 17:43:26 GMT -6
Dalwhinnie 15 year is worth the price - $100 cdn Yes, but a whisky, not a whiskey. 'round these parts whisky is spelled scotch.  |
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Post by jray on Mar 23, 2016 17:50:01 GMT -6
Single malt scotch - can't get better than that though I hear the Japanese are making some good ones too
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Post by devastitis on Mar 23, 2016 17:55:39 GMT -6
Bunnahabhain 18 is my personal favorite scotch.
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Post by bentin on Mar 23, 2016 18:45:42 GMT -6
Single malt scotch - can't get better than that though I hear the Japanese are making some good ones too I have some Yamakazi, it's really balanced and smooth, similar to Highland Park, which I also have. I prefer Islays, but also drink a good amount of bourbon and whiskey, especially ryes. |
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Post by northcoast on Mar 23, 2016 19:48:15 GMT -6
I like it all except for the campfire stuff.
I prefer bourbon and Irish and Japanese though to Scotch.
As to the Pappy, who wants to trade me 4 new 3sixteen flannels for a bottle of 15?
Ehh. I'd much rather trade SU for VWFRR.
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Post by stinky on Mar 23, 2016 19:54:52 GMT -6
...but if you like the thing in the horseshoe blush party you're gonna buy it regardless of the marketing images. If you don't like it, I guess you'll make fun of the marketing. Not mutually exclusive...I'm quite likely to do both. Indeed. And I did. And it was the blush that offended me the most. |
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Post by exophobe on Mar 23, 2016 20:01:31 GMT -6
Not mutually exclusive...I'm quite likely to do both. Indeed. And I did. And it was the blush that offended me the most. Well if it's simply the choice of wine we're upset about, sign me up for the hate parade. |
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Post by exophobe on Mar 23, 2016 20:25:59 GMT -6
and uhh... all the pictures on the campaign page for the white cross are of a guy getting ready for fishing. The wine guy is in the blue shirt, and we already discussed how the blue shirt is inferior to the white one AGES ago. |
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Post by disheveled on Mar 23, 2016 21:46:08 GMT -6
got my waxed long haul trucker. so far so good. however, the cuffs are tighter than a sumbitch.....even more so than my G trucker. Insta return for me. I cant do the length, I knew better, but tried anyway. Yeah the wrists are tiny. No escaping the whisper thin jacket with the cuffs fastened. |
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Post by ickes on Mar 23, 2016 22:09:56 GMT -6
I agree with a lot of what you say, but this misses the mark for me. People weren't upset because they posted expensive booze on their IG, they were pissed because crappy, no QC product was being sent out and yet there was a perception that these guys were high-fiving, drinking good booze, and otherwise celebrating while their company was in the midst of a meltdown. Bitching about the booze was legit. With a certain crowd, yes, but the majority of their customers don't see the alignment issues. The only one people at large care about consistently is the delivery timeline. i believe this occurred back when they had their "sew shops have gone on holiday" mis-step. Everything was late and blah blah. Point is, with Gustin, the problems were out of their hands, and whatever distillery or brewery they had filled an order for sent it to them. It was bad timing for the Instagram share, but most of the commentary was around "how can they spend money on blah when I'm waiting on my shirt" or whatever. There were some valid complaints, but none of that has been dealt with 18 months later. thats all besides the point. Marketing is about selling people the idea of a thing, and both the Gustin whiskey thing and the Taylor stitch imagery is about selling the brand idea, instagram's entire existence, from a commercial perspective, is to support this idea. It's marketing, just like an ad for a truck is going to show it hauling bricks, lumber, and a caravan while driving fast through mud. If I want a truck, I don't need to see all that, but it helps them sell more trucks, and I'm not concerned. Maybe you don't prefer the marketing images, but they got you talking, so they've served their point. Now more people are going to see the shirt because you've done your part to amplify the marketing. It looks they got YOU talking |
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